Facing increasing backlash from Glendale’s Armenian community, the Americana at Brand will now allow an advertisement for a documentary about the Armenian Genocide to be displayed after initially rejecting it. Los Angeles Times reports.
The decision came Thursday morning just hours before the Glendale chapter of the Armenian National Committee of America was set to announce a boycott of all Caruso-owned properties, including the Americana.
Rather than calling a boycott, the committee instead announced the company’s change in course.
During a press conference at the Americana, committee chair Artin Manoukian announced that the mall will display the ad for “Architects of Denial” free of charge.
The documentary examines the Armenian Genocide through interviews with many of its survivors.
“We appreciate these initial positive steps the Americana and Caruso Affiliated are taking,” Manoukian said. “Caruso must seek a relationship with the community that demonstrates, in concrete terms, its understanding and care for the surrounding community and our city.”
Additionally, the mall will also hold a free public screening of the movie.
